Goals & Objectives
connect property owners and families with the help they need during the worst time of their lives
Improve and maintain organic search rankings.
Collect & convert qualified leads.
Promote awareness of how dangerous biohazard cleaning can be.
Outcomes
1.5 minute
longer on page
12%
ROI increase
3,764%
traffic increase
+3,000
new keywords
Notable Achievements
Raised daily average organic clicks from 25 to 500 a day (3,764%).
Lowered the bounce rate from 79% to 38% in a 26-month period.
6% new keywords in the top 3 placements, 20% in top 10.
Articles have generated over 700+ social shares on multiple platforms.
Optimization of service pages raised ROI projections by 26%.
Analytics
Engagement Metrics From Universal Analytics (May 2022 to June 2023)
With respect to confidentiality, the page paths have been censored. The gray represents blog articles and the green represents a main conversion page. These are the analytics for the top 20 pages from between May 2022 to June 2023. As you can see, most engaged pages are blogs, and their average time spent on the page is between 3 and 5 minutes. Overall, including one service page that averages almost two minutes spent on the page, a visitor to NCSC spends 3 minutes and 16 seconds on the site.